CalColor Academy
BRAND IDENTITY + WEB DESIGN + PRINT COLLATERAL ​ | 2023
DETAILS
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CalColor Academy is a fine art school for youth ages 4-18 years old that combines imaginative thinking and professional techniques through systematic and innovative curriculum design and dedicated teaching.
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While teaching at CalColor, I also collaborated directly with the CEO, Principal, and Operations Director to rebrand the academy in honor of their 10 year anniversary. I was responsible for crafting a timeless brand identity that modeled CalColor's philosophy and mission while also redesigning their website.
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Website Development: Chloe Wendl-Berry
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PROCESS
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We wanted to create a cohesive visual language that emulates the importance of art fundamentals in every artist's initial stepping stone, and more importantly, to emphasize the vital role CalColor's curriculum will play.
CalColor Academy provides the professional techniques, imaginative thinking, and dedicated teaching to inspire the youth on their art journey. CalColor's new brand uses primary colors and basic shapes as building blocks to highlight their core philosophy of teaching art fundamentals to enable students to build on their unique, artistic voices.
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