BRAND IDENTITY | 2020
Mosaik is a premier operating system made for real estate professionals who love providing extraordinary client experiences. Supporting every process from property search and pre-close activities to the client relationship beyond the closing table, Mosaik houses seamless collaboration and transparency for everyone involved.
Working directly with the group creative director, strategy and data leads, I was responsible for crafting a flexible brand identity system that is geometric, graphic, and bold while embracing their vision of everyday convenience and optimistic energy. I also contributed to carrying out the brand identity through organic and paid social efforts.
Creative Director: Jen Dorman
Animated Logos: Justin Kong
Strategy: Mary Mitchell, Daria Modrzanska
Our first concept, which ended up being the selected direction , springs from the beauty and depth the mosaic making process encompasses: bringing many disparate pieces together to make one cohesive, beautiful whole.
Shown on the right, we also provided two seperate visual identity concepts that revolves around Mosaik's one-of-a-kind, end-to-end platform. The second concept revolves around eccentric homes and reinvented spaces while the third concepts is inspired by architectural structures and blueprints.