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Savvo Digital Sommelier Solutions
ILLUSTRATION + ANIMATION + LOGO DESIGN
Perfect Pairing Station
Perfect Pairing Stations (PPS) are interactive displays for retail that use digital storytelling and creative food pairing experiences. These stations help elevate wine, beer, and spirit brands.
I worked with the CEO and VP of Marketing to design their logo, motion graphics, and video content for their point of purchase displays.
For the logo design, I was inspired by the classy tagline "Elevate Your Everyday" for the logo icon. The goal of the PPS's video's were to stop and attract as much foot traffic in the grocery store aisles, while quickly giving the consumers the insight onto the current theme and purpose of the product.
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