SPARK

BRAND IDENTITY + DIGITAL ADS |  2020-21

DETAILS

SPARK is a transformational digital solution for business lending in your community. Fearless in their pursuit to rise above industry standards, SPARK is uncompromising in advancing economic equality, purposeful
business practices, and mission-driven lending.

Working directly with the group creative director, strategy and data leads, I was responsible for crafting a visual identity system that is welcoming, optimistic, and people-first while embracing their futuristic vision of technology and heart. I also contributed to building out marketing collateral pieces and creating paid social campaigns.

TEAM

 

Creative Director: Jen Dorman

Anthemn Video: The Blocks

Strategy: Jan Proesmans, Daria Modrzanska

Agency: Mabbly

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PROCESS

We initially explored two visual identity lanes. The first one celebrates that moment of ignition, centering an explosion that can be dialed up or down. For the second direction, I pulled inspiration from dragon fractal curves to explore a metamorphic transformative moments. SPARK chose to explore the first visual lane -- an identity rooted in the idea that fire is a transformative element, which is essential to their ideology about lending. 

CONCEPTS

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Spark_AirportMockup.png
Spark_Stationary.png
SPARK_Desktop+MobileAds.png
spark_lendingreportmock.png
SPARK_OrganicSocial.png
SPARK_Billboard.png