The Lactation Network

BRAND IDENTITY + DIGITAL CAMPAIGNS
SOCIAL EFFORTS | 2021

DETAILS

The Lactation Network is the first, biggest, and most impactful name in redefining the standard of care for parents and IBCLCs. Powered by the largest network of IBCLC's in the country, TLN activates education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs: The network where every caregiver has the resources to thrive.

Working directly with the group creative director and brand team, strategy and data leads, I was responsible for exploring and building out the visual identity, marketing collateral pieces, video frame storyboards, as well as paid and organic social across digital platforms.

TEAM

Creative Director: Jen Dorman

Co-designer: Joseph Gruenthal

Video Animation: Justin Kong

Strategy: Maggie Harper, Daria Modrzanska

Agency: Mabbly

PROCESS

We wanted to challenge the way our society thinks about, talks about and approaches nursing - to craft a system that parallels the large network of support, focusing on accessibility, empowerment, and compassion.

We've tapped into the legacy of the women’s liberation movement to start our own movement: a revolution in parental support. Bold honesty and candid realness persist to empower. Implicit, simple flow gives direction at any point of the journey. An almost documentary lens allows us to reflect the experiences of our audiences, celebrating and elevating them.