WiFi on Tap

WiFi on Tap is a WiFi marketing company that provide consumers with engaging experiences at the point-of-purchase, specifically for restaurants and bars. I worked closely with the CEO and VP of Business Development to create their brand identity, marketing strategies, and print and digital collateral (log-in screens, email campaigns for 20+ bars, in-store table tents, and informational flyers).

✧ Their brand elements drew a lot from their industry, such as contrasting colors to stand out in the midst of a busy, dark bar. We wanted their brand voice to be bold, striking, in an almost charming way, which was conveyed in their brand language. Their tagline "Get Tapped" plays on tapped beer, tapping into Wifi, and the slang term to appeal to their target audience.